February 22, 2024

Effective Communication

Effective Communication


To study and learn effective communication.

Effective communication may be defined as:

 Developing relationships with others
 Providing feedback

7 C’s of Communication:

The receiver has no problem in accepting the statement if the sender can establish his credulity. Establishing credibility is not the outcome of a one – short

The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the
receiver’s mind set and convey the message accordingly.

Absolute clarity of ideas adds much to the meanings of the message. As far as possible, simple language and easy sentence constructions, which are not difficult
for the receiver to grasp, should be used.

The sender decides to back up his communication with facts and figures there should be accuracy in stating the same.

The approach to communication should, as far as possible, be consistent. There should be too many ups and downs that might lead to confusion in the
mind of the receiver.

Concrete and specific expressions are to be preferred in favour of vague and abstract expressions. Abstractions statements can cloud the mind of the sender

The message to be communicated should be as brief and concise as possible. As far as possible, only simple and brief statements should be made. Excessive
information can also say the receiver into a wrong direction.

4S’s of communication

If the message can be made brief, then transmission and comprehension of message is going to be faster and more effective.

Simplicity both in the usage of words of ideas reveals clarity in the thinking process. Using simple terminology and equally simple concepts would help.

The strength of a message emanates from the credibility of the sender. If the sender himself believes in a message that he is about to transmit, there is bound
to be strength and conviction in whatever he tries to state.

A sincere approach to an issue is clearly evident to the receiver. If the sender is genuine, it will be reflected in the manner in which the communications.

Exercise for students

  1. The four elements of effective communication are:
    Accurate, Clear, Concise, Simple
    Factual, Practical, Concise & clear and persuasive
    Factual, Accurate, Clear and Argumentative
    Direct, Authoritative, Persuasive and clear
    Accurate, Practical, Deliverable and persuasive
  2. Which element of effective communication provides useful information to help the receiver of the message understand?
    • Direct
    • Clear & concise
    • Practical


The effective communication was studied and learned

First Year B Pharm Notes, Syllabus, Books, PDF Subjectwise/Topicwise

F Y B Pharm Sem-IS Y B Pharm Sem-II
BP101T Human Anatomy and Physiology I TheoryBP201T Human Anatomy and Physiology II – Theory
BP102T Pharmaceutical Analysis I TheoryBP202T Pharmaceutical Organic Chemistry I Theory
BP103T Pharmaceutics I TheoryBP203T Biochemistry – Theory
BP104T Pharmaceutical Inorganic Chemistry TheoryBP204T Pathophysiology – Theory
BP105T Communication skills TheoryBP205T Computer Applications in Pharmacy Theory
BP106RBT Remedial BiologyBP206T Environmental sciences – Theory
BP106RMT Remedial Mathematics TheoryBP207P Human Anatomy and Physiology II Practical
BP107P Human Anatomy and Physiology PracticalBP208P Pharmaceutical Organic Chemistry I Practical
BP108P Pharmaceutical Analysis I PracticalBP209P Biochemistry Practical
BP109P Pharmaceutics I PracticalBP210P Computer Applications in Pharmacy Practical
BP110P Pharmaceutical Inorganic Chemistry Practical
BP111P Communication skills Practical
BP112RBP Remedial Biology Practical

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