Effective Communication
Aim:
To study and learn effective communication.
Effective communication may be defined as:
Developing relationships with others
Providing feedback
7 C’s of Communication:
Credibility:
The receiver has no problem in accepting the statement if the sender can establish his credulity. Establishing credibility is not the outcome of a one – short
statement.
Completeness:
The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the
receiver’s mind set and convey the message accordingly.
Clarity:
Absolute clarity of ideas adds much to the meanings of the message. As far as possible, simple language and easy sentence constructions, which are not difficult
for the receiver to grasp, should be used.
Correctness:
The sender decides to back up his communication with facts and figures there should be accuracy in stating the same.
Consistency:
The approach to communication should, as far as possible, be consistent. There should be too many ups and downs that might lead to confusion in the
mind of the receiver.
Concreteness:
Concrete and specific expressions are to be preferred in favour of vague and abstract expressions. Abstractions statements can cloud the mind of the sender
Conciseness:
The message to be communicated should be as brief and concise as possible. As far as possible, only simple and brief statements should be made. Excessive
information can also say the receiver into a wrong direction.
4S’s of communication
Shortness:
If the message can be made brief, then transmission and comprehension of message is going to be faster and more effective.
Simplicity:
Simplicity both in the usage of words of ideas reveals clarity in the thinking process. Using simple terminology and equally simple concepts would help.
Strength:
The strength of a message emanates from the credibility of the sender. If the sender himself believes in a message that he is about to transmit, there is bound
to be strength and conviction in whatever he tries to state.
Sincerity:
A sincere approach to an issue is clearly evident to the receiver. If the sender is genuine, it will be reflected in the manner in which the communications.
Exercise for students
- The four elements of effective communication are:
Accurate, Clear, Concise, Simple
Factual, Practical, Concise & clear and persuasive
Factual, Accurate, Clear and Argumentative
Direct, Authoritative, Persuasive and clear
Accurate, Practical, Deliverable and persuasive - Which element of effective communication provides useful information to help the receiver of the message understand?
- Direct
- Clear & concise
- Practical
Report:
The effective communication was studied and learned
First Year B Pharm Notes, Syllabus, Books, PDF Subjectwise/Topicwise
Suggested readings:
