Communication Skills and Ethics MU BPH_C_105_T

Communication Skills and Ethics

No. Details Hours
1. Introduction on language and communication: Review of grammar and vocabulary, 5
Effective use of dictionary, Phonetics, Meaning and importance of communication,
Objectives of Communication. Need for Communication. Types of communication.
Written & Verbal communication. Formal and informal communication, upward and
downward communication. Non‐Verbal, Body Language and Graphic Language. Barriers
to effective communication and how to overcome them; brevity, clarity and appropriateness
in communication.
2. Technical Communication: Nature, Origin and Development, Factors involved in 2
Technical Communication (Audience, Purpose, Format & Style), Forms of Technical
Communication, Five C’s of Technical Communication (Clear, Correct, Concise,
Consistent, Comprehensive), Difference between Technical Communication & General
3. Business communication: Objectives & Functions of Business Communication, 3
Importance of written business correspondence, Types of Business correspondence:
Enquiry, Order letter, Complaint letter, Adjustment letter, Official letters, electronic
communication, Routine Letters and Goodwill Messages, Office Drafting: Circular, Notice,
and Memo. Telephone Communication and Cell Phone etiquettes
Assignment: Drafting of the above types of business correspondence
4. Career Skills: Interview skills, Applying for job, Cover letters, Resume and Effective 4
Profiling, group discussion, letter writing, e‐mail writing and Netiquettes, Academic
Application Drafting, Report writing–preparing rough draft, editing and preparing final
report, Presentation Skills: (i) How to make a Power Point presentation (ii) Body language
during presentation
Assignment: Oral presentations by the students, followed by discussion
Mock Interview: Each student to face an interview and to demonstrate the above taught
5 Life Skills– Goal-setting; Self-esteem and Self-Confidence; Problem Solving; Decision 4
Making; Time Management; Stress Management; Positive Thinking; Assertiveness;
Teamwork; Interpersonal Relationships; Coping with Life Stresses; Suicidal Tendencies;
Peer Pressure; Substance Abuse and Addiction.
Basic Listening Skills:Introduction, Self-Awareness, Active Listening, Becoming an
Active Listener, Listening in Difficult Situations
6. Effective and Ethical Communication at work: Flow of communication in organizations, 2
Communication Skills & Success at work, How to overcome typical barriers of
Communication and ethical response to office gossip
7. Introduction to Ethics and Human Values: Definition – Good Behaviour, Conduct and 3
Character; Importance, Respects for Elders, Use and Relevance in Present-day Society,
Individual and Society – Desirable Basic Human Characters – Honesty, Truthfulness,
Respect, Punctuality, Responsibility, Courtesy, Discipline, Kindness, courage, Character,
Forgiveness, Friendship, Compassion, Consideration, Contentedness, Simplicity, Empathy,
Avoiding Greed; Family responsibilities, The 3 Cs of ethics – clarity, courage and
8. Professional Ethics: Need and Importance – Goals, Dignity of Labour dimensions of 2
ethics; ethics in private and public relationships,Ethical Values in Different Professions –
Management, Business, Teaching, Civil Services, Politics, Medicine, Policing, Judiciary.
9. Ethical Practice in Pharmaceutical Industry: Safety norms, quality norms, clinical 2
trials, packaging, labelling, pricing, distribution, disposal of past-expiry products,
advertising, use of medical channels for promotional activities, IPR, Role of R&D,
profitability and its linkage to R&D
10. Ethics in Media and Technology– Impact on Youth; Cyber Ethics and Etiquette;Mobile 1
Phones, Social Networking; Correct and Judicious Use
11. Leadership and Ethics: What is Ethical Leadership? Principles &commandments of 2
ethical leadership, Characteristics of Ethical leader, Ethical decision making
12 Group Projects/ Field Work 6
Total 36


Group Projects: (6 Hrs)

Students could go on a local field trip and submit an account in about 5 pages. Students can be divided into groups of 5 and one written account can be submitted per group. Different groups can undertake different projects so that the logistics are manageable and there is also sharing of experiences/ideas. Students are advised to prepare a list of questions before hand so that they are more focused.

Some suggestions of locations include: Government hospital or dispensary , old age home, Pension Office, Local wholesale market, Industry, Cancer care centre, Orphange, Homes for mentally challenged, etc


  1. The right word at the right time A guide to the English language and how to use it, Elison John, The reader’s Digest
  2. Study writing, Hamplyons Liz & Ben Heasley, Cambridge University Press.
  3. Basic Business Communication, Lesiker Raymond.V and Maire E Hatley, New York, Tata McGraw Hill
  4. Business Ethics- A Global and Managerial Perspective, David J. Fritzsche, Tata McGraw Hill
  5. Values and Ethics in Organizations – Theory and Practice, S.K.Chakraborty, Oxford University Press (OUP)
  6. Ethics Omnibus, S.K.Chakraborty, Oxford University Press (OUP)
  7. KK Ramchandran Business communication (Macmilan)
  8. Basic communication skills for Technology, Andreja. J. Ruther Ford, 2ndEdition, Pearson Education, 2011
  9. Communication skills, Sanjay Kumar, Pushpalata, 1st Edition, Oxford Press, 2011
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